Build Incoming Links With Articles and Gain Pagerank in the Process

If you’re just starting your blog a great way to gain pagerank which will in turn increase visitors is submitting articles. In the world of SEO this method usually gets swept under the rug, mainly because it takes a bit of hard work. You actually have to write some content. The truth of the matter is Google loves articles. They also like seeing links to your site from various related website sources.

Why are articles good for building pagerank? Well, Google spiders are smart, sophisticated little critters and they have learned to sniff out related content links. Where better to find a link and related content than an article? Sounds simple doesn’t it? One of the many things that will determine your pagerank is how many inbound links you have. They need to be quality links as well. Links from link exchanges and unrelated websites have little to no effect and can actually do more harm than good. The good thing is Google happens to consider articles one of these quality sources. Mainly it’s because your article talking about a certain subject, then it’s linking to a webpage of that subject. That is the one two knockout punch for a quality inbound link.

Let’s get started

What makes a good article? Following a few simple guidelines when writing an article can greatly increase it’s effectiveness. I’m not gonna teach you how to sell your website or a product. This advice applies to optimizing your article for search engines.

1. Know your topic and make sure it’s relevant to your website. If you have a website solely about motorcycles and you write an article about hang gliders and then link to your site. Google will no doubt virtually completely ignore your article for this one reason alone. Just as true, if a human reads your article they’re going to be quite mad when they show up to find the “Big Rex’s Custom Choppers” staring back at them. So keep the article in the vein of your website and you’ll be fine.

2. Once you have the topic of your site and the premise of the article sorted out the next thing you need to do is think about keywords. Keywords is a term used a lot these days when it comes to SEO. One caveat when it comes to keywords is do not over use them. Having a few well placed keywords in your article will go a long way. Think of keywords as a spice, a really hot spice like cayenne pepper. You just want to gently sprinkle the right amount on there. Using too much is called “keyword stuffing” and can greatly increase your risk of being ignored by a spider.

3. Think of a good title for your article. Make sure it’s a bit unique in some way and contains those relevant keywords creatively. Instead of “Make money online” you might want to go with something like “Discover 10 easy ways to make some quick money online”. The title is the first thing spiders and people look at so spend some time to think of a good one.

4. When writing the article keep it short within the 600-1500 word range. Once again, just like with the keywords you have to find a nice goldilocks zone so to speak. Not too short but long enough to ensure you’ve got some good informative content. A super long article no one will read and will no doubt have way too many keywords littered in.

5. Be sure not to talk about your site too much in the article. Do not put a link to your site or many other links but yours throughout the article. Just one well placed link at the end of the article is best. For example: “For more about anything motorcycles check out bigrexcustoms.com”

6. Submit it and forget it. Overtime link building like this will help drive a consistent stream of visitors to your site.

The Links Effect – Spray on SEO Appeal

An essential component of any successful internet profile is an ongoing and considered link building strategy. It’s pretty simple really – no inbound links means no decent search engine positioning.

As strong as your pulling power, your links appeal, might be on paper, you simply won’t turn into a link magnet overnight. Inbound links won’t magically appear of their own accord until your site has evolved a reputation and a following. Until a critical mass takes hold – a critical mass that only you can nurture.

You may well have dynamite content and have on-page optimised your new site to within an inch of its user friendly and aesthetically stunning life, however, if you’re not actively out there contributing, helping out, sharing your value, winning friends and influencing people the future could be a pretty lonely place. Whilst the cool kids are partying at the top end of Google you could find your self consigned to you virtual bedroom with nothing more to sustain you than well thumbed Stephanie Meyer paper backs and mad uncle Dave’s Mission albums. Out of sight, out of mind and quite possibly going out of your head with frustration.

It’s time to roll out the graft and the guile. Time to get out there and get stuck in.

Hand build your links over time – a little every day. Small wins that all conspire to create a healthy, authoritative link neighbourhood. Pace yourself and understand clearly that this a sustainable web profile is built over time.

Use Google to find ongoing link targets. Blog regularly and turn those blogs into press releases, articles, pod casts and videos even, then submit them web-wide. Share your best content with relevant blogs and commentators. Have an active social media profile. Reciprocate links, feeds your blogs through RSS directories. Guest post, answer questions on Social Mention. Think and link local – universities, newspapers, council, business directories.

A link building silver bullet? It doesn’t exist. Link farms and agencies will try sell you short cuts – don’t follow them. You’re as likely to meet the Google penalty wolf as you are to get to grannies cottage.

As Google says:”Not all links are equal”. So, much rather than wasting your all time and energy sourcing links that hold little value and will only leave you standing on the edge, look into building links that will add genuine value to your strategy and search positioning.

Bigstar Content is an award-winning UK web content company that works with several leading UK search agencies, SMEs and large businesses across a range of sectors. Our services include web copywriting, articles, blogs, press releases and content consultancy.

SEO Training Series – Beating Procrastination and Getting Started With Link Building

When you first decide to do a bit of ‘SEO’ on your website, the initial thoughts of “oo, this is a bit easy” when you’re adding a bit of text here and updating the odd meta-tag there soon gives way to fear and loathing when you discover that there’s a lot more to it than that.

SEO is an on-going task and there’s so much to it that many people get hung up on the preparation without actually doing anything towards the promotion of their site. I’ve always believed that doing something is way more beneficial that doing nothing but it can still be difficult to work out what to do first, so here are some ideas.

I guess the first question to ask yourself is just how much SEO do you need to do in order to get your site found and the answer to that really lies in your keyword choice and competition. If you know exactly who the competition is and you’ve done your research to discover what their site is like, how much content they have and how many back-links they’ve got then you can have some idea as to how long it’s going to take you to beat them. For example, if you’ve got your site up to scratch (i.e. done all the on-site SEO stuff) then you’re left with building your links and on-line ‘buzz’ through social networking and the like.

Now, let’s say your competitor is number 5 with 400 inbound links from good websites. Your task is to get over 400 links from similar or better websites so you can potentially beat him. If you can find and build 20 links per day, day in, day out then you know that you need to work consistently for 20 days to get that done.

A quick note here: when you’ve created those links, it doesn’t mean you’ll immediately go above them in the rankings – oh no – it’s a lot more complicated than that and Google has built-in algorithms to make sure people don’t just go link-building crazy and out-rank their competitors in a matter of days.

Right, let’s assume then that we need to build some links to get started. Here’s what I do when starting a new site and you can do the same…

Create email addresses

For each client I like a new email address, sometimes two. My weapon of choice is Gmail because it doesn’t seem to be as bogged down with spam issues as many of the others. You’ll find lots of sites that don’t accept submissions from free accounts but Gmail seems to be OK with most.

Create accounts

You should fist open up an account with Ezinearticles.com. This is by far the best place to put your quality content and if you can muster up the skill and courage then a 1,000 word article posted here every day will do wonders for your search engine optimisation. I’ve always said that harder links mean better links and Ezine is a good example of this. They have human editors that check to make sure you’re not posting any old rubbish or re-posting other people’s content. Good, original content only please and you’ll be glad you did it.

Then get an account at WordPress.com. A cracking blog site and again one with a strict policy on editorial, although this is user moderated.

Next, get accounts at blogger.com, Wetpaint and TypePad.

Planning to use the blogs

The most difficult part to this whole process is going to be how to manage posting to these blogs without sending yourself absolutely scatty and so I’ve worked out a plan for you. Yep, here it is just for you:

Step one – plan which sites to blog to and what to write about

You can’t blog the same thing to all your sites – that would be silly and wouldn’t help your rankings much. Although this definitely isn’t ‘duplicate content’ that everyone talks about, Google appears to give more weight to links in from original content and articles. No matter though, it’s easy enough to do as long as we plan it correctly.

We’re now going to split our article writing into three distinct areas based on these headlines:

How-to and factual information If you have a product or service then there is every chance that it helps people in some way. In order to sell your product it must be beneficial otherwise it would be a pretty hard sell. So, you need to write articles that describe the benefit of your kind of product. Note that it shouldn’t be heavily brand-centric to your specific products, it must be general. For example, if I owned a hotel in some stunning part of the country then I would be looking to write articles that talk about the benefits of walking through forests etc. With a bit of imagination you can create tons of articles this way that will enthuse about certain aspects of your products in a way that is engaging to potential readers. These articles should be quite long – 400+ words and contain facts, not opinions. How-to articles are really good here and are also quite easy to write. Another example could be if you are a tyre fitter – explain five benefits of having the right tread on your tyres. Another article could espouse the fuel benefits of keeping the wheels tracked properly. These articles will be posted to Ezinearticles.com and WordPress.com. You can get away with posting with little change to them, but I would personally alter the one I post to WordPress by making it a little more light-hearted and I’d also include some images which can help to lighten up the piece a bit.
Opinions and discussion pieces Easier to write because you can allow your personality to burst through and you can be a little more aggressive in marketing your products. Don’t be too commercial, but feel free to include product data from your own site and also more images and maybe some video. Good subjects here could be opinions on news pieces that affect your product or sector or even if you receive some good press – write about that too. Industry news, something you saw on the way to work (that you can relate to your product) or anything that might be even remotely interesting to potential viewers is good here. You will post these to Blogger and Wetpaint.

Marketing and short pieces You can get a lot more commercial here and it should be about how your product helps people to do better or be better. Don’t hold back – explain what you do and how you do it and become a salesman. Include links to products but also to other places on the web. If you sell any kind of medical product then you would post links to relevant industry sites that have information to back up your claims. This will potentially become the blog you will use the most and it is the one that will have the biggest affinity to your site. You’ll use Tyepad for this one.

Step two – plan out when to write it

Now we know what to write, when do we write it? Well, as I’ve said in the past, it can be difficult putting the time aside to do this stuff so it’s good to have a plan. I prefer to do it on a daily basis but I don’t do every blog. Here’s how I believe you can arrange your blogging/writing time without going mad:

How to articles to Ezine and WordPress Do at least one of these a week. I do mine on a Friday when I’ve got a week’s worth of material.

Opinions and discussion pieces 2-3 times a week, all Tweeted and posted to Facebook

Marketing and short pieces Anytime I get chance, maybe up to 5 times a week and often at weekends. You can’t stop marketing just because it’s a Saturday – your competitors won’t!

In summary

Even the plan above may be a little bit overwhelming for you so you should bite off chunks and do one at a time. Don’t be put off thinking that it’s an impossible task, it really isn’t and with a bit of thought you can still beat anyone you’re competing with, as long as you are persistent.

The worst thing to do is to get stuck with ‘analysis paralysis’ and do nothing. Doing nothing is not an option if you want to be found so get out there and do it!

Andy Calloway is the online marketing director at Calloway Green Ltd, a website design and optimisation company based in Wolverhampton in the UK. Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Web Design Birmingham [http://www.callowaygreen.com/what-we-do/Birmingham-web-design/] for West Midlands based organisations that are looking to sell their products to a wide audience.

Movember Madness – Cancers Prevalent in Men and How to Fight Them

It is actually sad, but there are not many men who are actually aware of diseases that are making a serious dent in the male population of the world. While the media and social workers are paying attention to the female population (let’s be honest, we outnumber men in many ways), men are somewhat ignored in this regard. Perhaps it has more to with the “macho man” and “real men are tough” mentality, but this mindset has increased the male mortality rate.

So, let’s go ahead and shed light on some of the most prevalent men’s health issues and diseases.

About Cancer

What are the leading Cancers in the male population? They are:

Prostate Cancer
Lungs Cancer
Colorectal cancer
Liver cancer

Among all of them, Prostate and Lung cancer are the most dangerous and most common. The sad thing is that most men are ignoring the first outbursts of cancer symptoms because they do not have the time or the money to see a doctor. The best way to kill the disease before it kills you is by catching it earliest as possible. But how do you know if your symptoms are cancer symptoms? Of course, you need to keep your eye on the usual cancer symptoms like drowsiness, fatigue, unusual weight loss and a cough that won’t go away. However, there are other symptoms that must be reported to your doctor on the first sighting. These are strictly related to Male Cancers, so don’t be shy or lazy.

Symptoms of Cancer That Must Be Reported!

Here are some symptoms that must be taken seriously and reported to your doctor immediately.

Pee Problems

This is first of many signs that links to prostate cancer. Many men have issues with their peeing habits when they grow older. However, even young men can develop that. If you get up to pee at night, if you pee more than usual (for a long time), have the constant, urgent need to pee, leaking and dripping issues or you have trouble in getting the waterworks started, you need to inform your doctor.

The Size Changes

Any changes in the size of your testicles must be reported. If you feel an unusual heaviness and lumps, you need to get a medical exam. Testicular cancer is much more progressive and more aggressive than prostate cancer. It can spread and become untreatable in a matter of months.

Sudden Blood Discharge

If you have a blood tinged discharge or bloody stool or bloody urine, you need to take action right away. Colon, kidney and bladder cancers can be diagnosed this way.

Breast Changes

Yes, men have breasts too. You have pectorals, don’t you? Most of the time, men ignore this fact and believe that they are immune to breast cancer. However, if you have raised nodes in your armpit areas and around your nipple, do not ignore it. You need to be checked immediately because many men get beyond the treatment stage because their breast cancer is diagnosed too late.

Prevention

The whole point of Movember is to spread awareness. However, many countries are not even aware of Movember and major men’s diseases. The only way to spread this awareness is by reaching out to the far off countries that do not have the right resources. This can be done in a very simple manner. If you are a medical personnel or you have access to a hospital, simply ask them to create men’s health brochures and leaflets, have them translated into different languages and spread them around. Countries like USA and UK have a dense population of people who are immigrants and many of them do not speak or understand the English language. So having a translated version of these pamphlets will be helpful.

Also, this could also help the refugees pouring into Greece and major European countries. With so many people coming through the sea, they are bound to attract viruses and bacteria that turn into some major health issues. There are many translation services that have translators who specialize in medical translation. They will be able to convey your message clearly and accurately in their own language.

Take one step forward, help each other out and see the difference your little effort can make!

Affiliate Marketing Venues and Affiliate Links

Affiliate Marketing is an excellent way to make a profit from blogging. Unlike Generic ads, you make your commission by sales not clicks. Here are a few Affiliate Marketing Venues you should get to know..

ClickBank-

ClickBank is great whether you have a product or service you would like to market (vendor) or if you’re looking for a product/service to promote. Either way you can spend hours rifling through ClickBanks affiliate options, and find a product for you.

Click bank are trusted by many affiliate and vendors, they pay directly to PayPal and their motto is paying on time. you gotta love that.

Amazon affiliate program-

We’ve all mad purchases on amazon, but only few know how much benefits and income can come from their affiliate program. You can make anywhere between 4 to 8 percent, depending on the volume of sales.

With amazon’s Affiliate program you can choose any product you can think of. the only disadvantage is for people not in the U.S since Amazon doesn’t always deliver. If your customers are from the U.S or your promoting digital products, that’s not an issue.

eBay affiliate program-

eBay is kind of odd. Unlike other affiliate programs they pay per click, which can be good or bad. It all depends what kind of site you’re running. they decide the amount per click based on the quality of referrals.

Affiliate Venues-

Another site good affiliate site, just like ClickBank it provides you with multiple affiliate categories, many you might want to promote from your blog, website, niche.

My suggestion, if you want pay per click, just use Google ads, that way they choose the product customized individual surfers.

Other Affiliates-

the possibilities are endless. Think of any book you’d suggest to a friend – you can promote it through amazon.

Any software or service you’ve purchased and are satisfied with search for (“product / service name” affiliate) and check out what comes up.

For example allot of bloggers promote their web host. if they’re using them they mus be satisfied, why not make some money of referrals?

how does it work?

Its actually pretty simple, each site or vendor has a unique link with your code at the end. Once you decide which affiliate venue to use and which product/ service to promote you’ll be provided with the link.

Many vendors provide banners and images which you can put right on your site linking back to them and voila…the commissions come rolling in.

Mad Scientist Easter Egg Experiments

Secret Message Eggs

Supplies:
2 Tablespoons Alum (available on the spice rack at the grocery store)
2 Tablespoons White vinegar
Hard boiled eggs
Q-tips

Directions:
1. In a small dish, dissolve the alum and the vinegar.

2. Use a Q-tip to write or draw an invisible message on the egg. Let it dry completely.

3. Crack and peel the eggshell from the egg. When the eggshell is removed, the writing is visible on the egg’s surface and the egg is still edible.

Easter Egg in a Bottle

Supplies:

Boiling water

Oven mitt

Funnel

Clean, empty salad dressing bottle

1 Hard-boiled egg, peeled

Directions:
1. Place the funnel upright in the empty salad dressing bottle. Using an oven mitt, have an adult carefully pour the boiling water into the bottle.

2. Remove the funnel. Swirl the water around inside the bottle and then pour it into the sink. (Use the oven mitt. The bottle will be hot.)

3. Quickly, place the egg over the mouth of the bottle and watch as the egg is sucked into the bottle.

You have permission to reprint this article electronically or in print, free of charge, provided that each article is:

1. Printed in its full form with no changes

2. Includes an active link

3. A courtesy copy of your publication is sent to the above contact

4. And the following byline appears at the bottom of each article:

About the Author: Rondi Hillstrom Davis is the co-author of the award-winning book Together: Creating Family Traditions. To check out her website that’s jam packed with family ideas, visit http://www.togetherparenting.com

s Janell Oakes and Rondi Davis are co-authors of the award winning book, Together: Creating Family Traditions. They want to give you the most important gift you can give your family. You can be a part of an irresistible offer available for one day only.
http://www.TogetherCreatingFamilyTraditions.com

Local Business Marketing: 3 Simple, Low Cost Ideas

Does your business survive on local shoppers? Even though you may draw customers from a limited area, you are not necessarily limited in the ways that you can advertise. Many business owners do not specialize in marketing, and after placing a few ads, getting a company listing in the city yellow page book and networking with people they know, they run out of advertising ideas.

Marketing does not have to take a lot of time. You do not have to spend lots of money either. Using creative strategies that people like will bring attention to your business and is more likely to bring in new customers. Here are three low-cost marketing strategies that you can use.

1. How to Get Free Publicity

Start by announcing your business to your community. Are you holding a grand opening event or open house? Writing a short press release to your local newspaper can result in a story written about your company. There are resources online that help you write a press release, and you can even find free templates. If you do not feel comfortable writing your own release, you can always hire a public relations firm to do the job for you.

One news story can go a long way in bringing you business, but you do not need to stop at one. Any time you have news about your business that would interest the community, you can submit another press release. The same release can be sent to radio and TV stations as well.

2. Get Customers to Love You with Coupons

People love to save money. A coupon ad will tend to bring you more customers than a regular advertisement alone, and you do not have to worry about devising a complicated sales pitch.

You can send out coupons in neighborhood mailers, run them in local newspapers or even mail them out yourself using low-cost postcards. to attract new customers to try out your service. Mailing services often provide a coupon design option you can take advantage of if you prefer to have someone else do the design work. If you decide to mail your own postcards, there are services online that let you create postcards quickly using pre-made templates.

3. Get Local Online

The yellow page book can be a powerful advertising tool, but more and more people are using the internet. Local online directories are quickly becoming a popular resource that customers use to find local businesses. You do not have to pay a lot of money to get listed in these directories, and it is an easy way to get more exposure for your company.

Websites like Google Local, City Grid Media and Super Pages are all high traffic online locations that can help you promote your business without a lot of effort on your part.

An important part of local business marketing is to advertise your company in multiple locations so you can gain the most exposure. If you are limited in the amount of time and money you can spend marketing, you can use simple techniques like these to start attracting customers. Over time, the quality of your service can bring you repeat business and referrals also, so remember to treat your customers well.

Quick Tips on Social Media Marketing For Bloggers

Social media marketing for bloggers is a great idea. Marketing is a major tool to every business or initiative. Coming up with an idea and not telling the world about it is mean to yourself and the people who would benefit from the knowledge of your endeavors.

Many blogs are owned by people who are members in the most social networking websites. It would only be normal to advertise their pages on these highly visited web sites. If the traffic experienced in them would be transferred to personal blogs, then the owners would be having an easier time taking all the benefits that accompany increased traffic.

The purpose of any business is to make profit. This is primarily attained by employing unique advertising strategies. The internet being a platform which reaches millions of people around the globe, across international boundaries has gained popularity as the most preferred method.

Here are a few tips on social media marketing for bloggers.

A little research on your target helps. Whether you are aimed at attaining short-term or long term goals and attract prospective clients, frame the basic strategies. Keep in mind that there is competition out there. You cannot master advertising overnight. Keep trying, you will eventually identify the best tools of social media to give you an opening for gaining profitable audience.
Incorporate strategies such as cross linking and back-linking. You may consider linking up your Facebook account to LinkedIn, or your blog to Twitter that will show the follow button to your blog. In addition to offering a communicating channel with your clients, they get to select the best tool convenient.
As much as Search Engines have evolved, the principal has remained unchanged. A Search Engine ‘Spider’ travels in virtual space and analyzes Web pages for content. It assesses their premises and indexes them within a database. As a blogger, you may increase traffic by either offering more content or making a text link change. As relevant resources/pages are added, the website’s or blog’s premises become more apparent.

Another source of generating internet traffic – incoming links, can benefit you the blogger in several distinct ways.

First and most obvious, you can generate more traffic from visitors of your website by displaying incoming links. Text links may be acquired in two ways; paying for their placement or alternatively through exchanges with other Webmasters. Those are the tips on social media marketing for bloggers you might try out.

Website Marketing Strategy – 5 Steps to More Web Traffic

One of the biggest reasons online businesses fail is from a lack of real, targeted traffic. We all know this is true because without people looking at your website or seeing what you have to offer it is impossible to make any money. The great news for you is that if you are willing to put in some decent and focused effort there is plenty of simple and effective ways to get the traffic you need to make sure your business is a success.

In this article I am going to detail the process to creating your own traffic machine which can really get people going to your site in nearly any niche market. This can apply for online retailers or local businesses. So anyone with a website that takes action on what I am covering can see some great results!

Step 1: Generate Keyword Ideas

You need to be focusing on keywords or keyword phrases that your target market is going to be looking for to find what you are offering. If you are selling pet products than you would search for keywords related to the products you carry. If you are a local, primarily offline business, think of the niche market you are in and how your customers would find you. As a chiropractor, for example, you could find keywords related to back pain relief, car accident injuries, etc.

You want to look for keyword phrases that have a fair amount of searches so you know you are targeting keywords that people are looking for. A good rule of thumb is to target keyword phrases that have more than 500 searches per month.

The free tool that I recommend for this research is the Google AdWords Keyword Tool.

Using that tool create a list of 20 topics or keyword phrases related to your business.

Step 2: Write Articles

Next you want to write articles based on each one of those main keyword phrases that you have researched. So in total you are writing 20 articles. Alternatively you can outsource article writing for around $5 per article through Elance or GetAFreelancer.

The articles should be between 400 and 500 words in length, and each article title should start with your main keyword phrase. This is very important.

So if your article is about back pain relief than one example of a good article title would be like, Back Pain Relief – 7 Steps to a Pain Free Back

Notice how I fit the keyword phrase into the article title, this is very, very important. Just focus on writing solid content within the body of your article and you will be all set.

Next, make sure you create a resource box or author bio box that will encourage people to visit your website. Each article should have one of these with a link back to your site.

Step 3: Submit Articles to Article Directories

Now it is time to submit the articles to several top online article directories. I recommend you submit them to the following five article directories:

1. EzineArticles
2. GoArticles
3. Article Dashboard
4. Articles Base
5. Idea Marketers

Make sure that your title for each article contains your keywords and then make sure you have a resource box going back to your main website.

Step 4: Create Network of Web 2.0 Properties

With the other set of 10 articles you want to create 5 pages at Squidoo and 5 pages at Hubpages. You will want to link these pages together along with linking to your site. So on these pages within the content you can add a link to your website and also a link to another page you have setup on Squidoo.com and Hubpages.com. This will help those pages rank in the search engines.

Now you have a total of 50 article submissions being done and 10 web 2.0 properties that makes a total of at least 60 different places your content can be found for now.

Step 5 (Optional): Write 5 More Articles

This next step is optional, but you can write or create 5 additional keyword rich articles and add them to your website with each article being a new page on your site. Just make sure the title tag for that page is the main title of your article which should be keyword rich.

This will add more chances that Google will also find your site. Now, you can do this with 10 more articles or 50 more articles. Obviously the more you do, the more results you will get.

Now simply go out and repeat this process until you are seeing the desired results you are hoping for.

Contextual Link Building is an Unparalleled Link Building Strategy

The online market is full of intense competition and in order to for any website to become profitable it needs to consistently secure a high position on search engine results pages. Climbing up the search engine pages helps you to reach out to your target market. One of the most effective SEO strategies that you can employ is contextual link building.

Why link building has changed

Link building has become an extremely popular search engine optimization technique ever since it was discovered that Google’s PageRank algorithm counted the number of in bound links to determine a site’s popularity. This discovery also bred some negative results as link building services mushroomed. Some webmasters made use of link farms that consisted of entire pages with only one way links to their website. Soon enough Google amended its PageRank system to detect such underhand link building practices in the world of internet marketing. It wasn’t all about numbers with the new and improved Google PageRank. Rather the source from where these in bound links were coming was also taken into consideration in order to determine a website’s popularity.

Method to the madness of contextual link building

Under this technique you place one way links in the body of the text which is posted on a site that is topically or contextually related to your website. Blogs and ezine pages along with shopping sites are the most popular places for conducting contextual link building. In order to have your post up on another website you need to seek the owner’s permission and maybe even ask them to create a relevant page if one does not exist already.

Why Contextual Link Building Works Better

There are a number of reasons that contribute to making contextual link building the number one link building strategy. First of all it is by far the most ethical tactic you will be able to employ. Employing ethical techniques is important as it removes the risk of being penalized or banned by the search engines.

Contextual link building also increases the chances of making conversions as you will be driving completely targeted traffic to your website. The blog review that you post up on various sites acts as a preliminary sales talk for your products and services. If the reader clicks on the link it means he is already convinced to a certain extent and you have a small job left to do.

This comprehensive link building strategy helps you to increase your search engine rankings due to the increased volume of one way links. This obviously increases the chances of your site being visited by people that make use of those search engines.

Your blog review performs a triple function of giving your readers valuable information while promoting your business and containing a back link to your website. Hence we find that contextual link building can really boost your link popularity thereby helping you to become a profitable business on the internet in these economically testing times.